LONGINES. HUMPHREY BOGART AND AUDREY HEPBURN
"Time. Time. What is time? THe Swiss manufacture it. The French hoard it. The Italians want it. The Americans say it is money. The Hindus say it doesn't exist. Do you know what I say? I say time is a crook" Thus spake Humphrey Bogart in Beat The Devil in 1954. Notwithstanding Bogart's dismissal of time as a crook, he remains, along with Audrey Hepburn, the biggest ever ambassador for Longines watches. Longines traces its history to 1832 when Auguste Agassiz set up his workshop in Saint Imier. |