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The Rolex Submariner.  Arguably the most recognized, respected, and clandestinely reproduced wristwatch of the 20th (and 21st) century.
Wthin the almost 60 year span of the ultimate dive watch's reign as the king of cool (yes, the actual king of cool wore one, too), the purest example of the Submariner - those that the purists among us often seek out, purchase, and wear the crap out of, are those without a date window.  The "no date" Sub is the realest of the real.
This year at Basel ...

Another Hollywood star became the part of the Tag Heuer’s family. A famous actress, Cameron Diaz, was chosen to promote the newest creations from the brand’s most elegant collection. At the gala event, on the Rhine river banks in Basel, the newest brand ambassador presented a beautiful feminine Link Lady collection, highlighted with a stunning Diamond Star timepiece.
“I am thrilled to be here in Switzerland to be a part of the launch of the Link Lady”, said Cameron Dia ...

Tudor, little brother of Rolex, has unveiled a very interesting dive watch this week at Baselworld - the Pelagos. It not only has all the prerequisites of a good dive watch, it also has the world's most advanced clasp.
The clasp has a unique spring-loaded self-adjusting system which has been patented by Tudor. The clasp adjusts to the changes in your wrist's thickness, which is especially crucial as the human body goes deeper underwater. Basically, Tudor's clasp gets contracts as your wrist dia ...

Elton John's new chronograph by Chopard
He can be a flamboyant dresser, with a taste for polka-dotted suits and crystal-covered shoes.So what would be the result when Elton John turned his hand to watches?Happily, the designs are as classic and enduring as the singer’s melodies. The Elton John watch collection by Chopard was born several years after John and Chopard co-president Caroline Gruosi-Scheufele met at the 2000 Cannes Film Festival. The newest addition to the collection is a self ...

Watches are utterly scintillating articles, all agreed?




Despite their apparent allure, most watch houses deem it beneficial to nominate brand ambassadors to support their products. The ambassador, or ‘friend of the brand’, is enlisted to sex up the horologic vista a bit. Some brands have bevies of celebrities from sport and screen to lend their timepieces bonus cachet. I believe one Swiss house has entire 11-aside football team of A-list actors who regularly play Sunday ...