Apple launches the 'Apple Watch'


'Apple Watch Revealed After Years of Rumours'

 Whether you’re an avid Apple fan or not, you can’t help but be drawn into Apple’s Keynotes and this year is no exception.  In addition to the arrival of the iPhone 6 and iPhone 6 Plus, Apple have announced their first new product since the passing of Steve Jobs and the iPad – the Apple Watch.

Firstly, the most distinguishable factor of the Apple Watch is that it does not follow the infamous Apple theme with an ‘i’ in front of the product name. Despite this, there is no doubt that this new timepiece is an Apple product through and through.

The Apple Watch, Apple Watch Sport and Apple Watch Edition are all easily recognisable with their sleek designs that syncs to the wearer’s iPhone. Each Apple Watch is fitted with an LED reader on the caseback which monitors the heart rate making it a great watch for health and fitness, along with personal assistant Siri, notifications and Apple maps – all apps can be adjusted via a compatible iPhone. 

With a sapphire crystal glass and 316L stainless steel, it is clear that the Apple Watch has been designed for every day wear. Apple pride themselves on being able to create products that people desired above all, despite never previously having a need for it. It’s something that Apple have demonstrated throughout their years from the first iPod to the Apple Watch and everything in-between; it’s easy to find someone who claims they ‘wouldn’t know what they would do without their iPhone’. So only time (excuse the pun) will tell what will become of the Apple Watch and importantly, what it means for the watch industry.

Despite the following Apple have gained over the decades, from the die-hard Apple experts to the iPhone addicted teen, it’s hard to imagine brands such as Rolex or Audemars Piguet shaking with fear at the prospect of Apple taking over the watch industry. The most prestigious Swiss watch brands have built their legacy dedicated to perfecting timekeeping and whilst there is no doubt the Apple Watch is going to be immensely sought after, Apple still have a long way to go to be up with the big players like Patek Philippe or Jaeger LeCoultre.



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