The founders of Bell & Ross, Carlos A. Rosillo and Bruno Belamich, have opened their brand’s first boutique in London’s Burlington Arcade.
Although the brand already has 13 branded retail outlets worldwide, these operate in partnership with existing retailers, whereas the new London boutique is the first in the UK and is owned and operated solely by Bell & Ross.
According to Rosillo, opening a boutique in one of the biggest cities in the world, represents the brands desire and determination to expand internationally. He hopes that the new opening will be seen as an embassy for the brand and not a threat to their retail partners or other competitors in the industry.
The Burlington Arcade boutique has a massive 9m frontage, a ground floor showroom, their own offices and a VIP area for personalised service. The look and feel of the boutique has been especially designed to meet the UK’s dynamic market of both sophisticated and demanding clients. Rosillo is looking to attract the typical British gentleman as well as the 1000’s of tourists that pass through the Burlington Arcade every day, by offering their collectors a wider range of watches with personalised service in an environment which reflects the brands principles.
Bell & Ross is also celebrating the 10th anniversary of its iconic BR01 watch, this year. The signature square timepiece is designed to reflect aviation cockpit instruments, with the brand being very careful, over the last ten years not to become too common with oversized watches by introducing a range of various sizes and launching the BRS ladies wristwatch which was shown this year at Basel with mother of pearl dial masterfully designed to also incorporate a camouflage pattern.