Image credit: Watchpro
Representing the expansion of its global marketing platform; the Dutch brand has announced that the new deal with Yahama Factory Racing will begin at this weekend’s Italian Grand Prix at Mugello, Round 5 of the MotoGP season 2013.
There will be branded TW Steel platforms at each race as well as introducing an all new TW Steel Yamaha Factory Racing watch collection.
TW Steel will be positioned as the official sponsor of Yamaha Factory Racing - the Italian-based squad that competes with reigning MotoGP World Champion Jorge Lorenzo and multiple Moto GP World Champion Valentino Rossi.
TW Steel CEO and co-owner; Jordy Corbelens said: “Our association with Yamaha Factory Racing simply showcases once again TW Steel’s ambition as a global brand.
“The platform the team offers us is immense, not only in terms of Yamaha’s worldwide reach but also thanks to the following enjoyed by the team competing in MotoGP. Our TW Steel Yamaha Factory Racing collection will represent the very best from both brands and we look forward to launching these timepieces together shortly.”
To mark the fact that it now retails in over 100 countried worldwide; TW Steel have produced the one off Swiss-made CEO Tech World Centennial. Winning the prestigious People’s Choice award at the annual Couture Time Awards where it was presented for the first time at the Couture International Jewellery trade show in Las Vegas over the weekend.