Photo Credit: IWC.com
IWC Schaffhausen have announced a three year deal to be the official timekeeper of the British Film Institute and the BFI London Film Festival next month.
“For many years now, we have had a passion for cinema. Every director tells a story with his films. At IWC, storytelling is part of the DNA of everything we do. It is therefore an absolute honour and privilege to be associated with such a highly regarded institution and a film festival which has depth and substance and that is globally renowned and respected,” says IWC CEO George Kern. “Our brands share many qualities, such as a long history, a proud heritage and a passion for cinema. I believe that these qualities will continue to be nourished and communicated in the years ahead.”
BFI CEO Amanda Nevill stated, “It is a company that shares our values of creativity, passion and ambition, and we look forward very much to working with them in bringing these values to life in programmes that can delight, entertain and provide life-enduring memories,” she concludes.
This is not the first time that IWC have demonstrated their admiration for film and cinema. As well as IWC timepiece cameos such as ‘Wall Street: Money Never Sleeps’ and ‘Ocean’s Thirteen’, the company hosted a gala dinner as a part of the Tribeca Film Festival in New York April 2014. The ‘For the Love of Cinema’ dinner was attended by Patrick Stewart, Whoopi Goldberg, Heather Graham, Dev Patel, James Marden and festival co-founder Robert De Niro amongst many others.
At the same festival, IWC Schaffhausen awarded Jay Dockendorf the IWC’s $25,000 Filmmaker Award for his film ‘Naz + Maalik’ and a limited edition ‘Tribeca Film Festival’ IWC Spitfire Chronograph in 18k red gold. One of these special timepieces sold for $55,000 at Antiquorum New York.
It will be exciting to see what this partnership will bring over the next three years, including being the headline sponsor of the BFI fundraising gala LUMINOUS in 2015.