Rolex Dazzle Us With It Newest Daytona - Basel 2012

Just like every year, when spring arrives, the city of Basel, situated right on the meeting point of the Swiss, French and German borders, becomes the number one destination for those interested in learning which are the latest trends in point of luxury watches and jewelry. The absolute benchmark in the category of luxury watches, Rolex has never ceased to be the most coveted brand by all watch lovers. Their success lies both in innovation and tradition and this year, they proved once again to be able to stand up to their own fame

Geneva based company presented at this year’s edition of Baselworld Watch and Jewellery Show, an interpretation of the rainbow with a new version of their famous Daytona Chrono. A feast for the eyes, priced around 85,000 Swiss Francs, this model is intended to seduce primarily, but not exclusively the Middle East markets. The bezel boasts 36 stones, all sapphires, ranging from pink to purple and going through red, orange, yellow, green and blue. In addition, twenty diamonds adorn the dial’s index, the horns and the shoulder.