Image Credit: WatchPro
Joining the likes of Leonardo DiCaprio, Jenson Button, Maria Sharapova, Cameron Diaz and World Rally Champion Sébastien Ogier; Cristiano Ronaldo the two-time Ballon d'Or winner enters into a long term partnership with TAG HEUER - currently the brands only footballer.
“TAG Heuer is by far the best at what it does and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.” Ronaldo stated.
“Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano. Like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain. This is the first time we enter the world of football, and it's a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans. Sport is part of our tradition because we share the same values: self motivation and discipline, pushing one's limit, never giving up. We’ve been in the sports world since signing on as official chronograph of the 1920 Olympic Games. We started timing ski events in 1928, Formula One and regatta racing in the 1970s. Adding football alongside our longstanding link to motorsports, especially with its number 1 icon and most powerful player, is incredibly exciting.” TAG HEUER's chief executive officer; Stéphane Linder added.