December 1 2011 – For the fourth consecutive year, the Salon International de la Haute
Horlogerie (SIHH), a foremost event for watches and watchmaking now in its 22nd year,
will be held in January, from January 16th to 20th, 2012.
Year after year, some 12,000 retailers, journalists and brand representatives travel to this
exclusive, invitation-only event for a unique opportunity to view the latest timepieces by
the eighteen exhibitors for which the SIHH is a showcase for artistry and expertise, daring
and innovation. Once again, the SIHH will transform 30,000 square metres at Palexpo,
Geneva into a welcoming, business-focused venue where exhibitors can confirm their
creativity and identity.
As is now traditional, the SIHH 2012 will host an exceptional exhibition. After the Beyer
Zurich clock and watch museum last year, the Musée d'Art et d'Histoire de Genève loans
pieces from its collections of horology and enamel. Whereas past exhibitions have
focused on pocket watches and wristwatches, this year's exhibition is devoted to clocks,
with works from the Renaissance to the early 20th century. It will coincide with the
exhibition at the Musée Rath, entitled "Watchmaking in Geneva. The Magic of
Craftsmanship, Treasures of Gold and Enamel."
This 22nd SIHH comes at the end of an eventful year during which sales of fine watches
reached record levels. Technical and precious watchmaking continues to combine
tradition and innovation, craftsmanship and leading-edge technologies, and would never
miss this opportunity to seduce its public.