Rolex has been named the leading UK consumer superbrand in an annual independent report of the 1,700 strongest brands operating in the UK market.
The results mark the second year that Rolex has hit the top spot, this year ahead of Apple, Microsoft, Coca-Cola and Google. Other watch brands within the superbrands list included Omega, Seiko, Rotary, Swatch, Tag Heuer and Timex.
The annual results table of superbrands is put together based on the opinions of marketing experts, business professionals and thousands of British consumers by Superbrands UK, a company that offers insight into Britain's strongest brands.
More than 2,900 British consumers and an independent expert council were asked to rank a shortlist of 1,700 brands, which were whittled down to a top 500 brands are deemed to be "consumer superbrands". Each brand was scored using factors including quality, reliability and distinction.