Executives and chairmen from both companies came out in force for the announcement, with Hublot chief executive Ricardo Guadalupe standing centre court at the Staples Centre last night to announce the partnership.
Guadalupe, alongside Hublot’s executive vice president of business operations Jeanie Buss, unveiled a Hublot clock at the centre.
Guadalupe said: “Signing a legendary team like the Lakers was a natural addition to our iconic partnership platform, which includes Manchester United, FIFA, and Usain Bolt, to name a few.
“The Lakers have been monumental in making basketball a global game and with players like Kobe Bryant leading the way with such tenacity and determination, there was simply no question for us. We look forward to working with the Lakers and are thrilled to join our families together.”